e-Directory of Ukrainian Women Success Stories DESIGN & FASHION

“Live Design” Rooted in Ukrainian Heritage, Belgium

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Case study based on story from media resources

Developed by CSI (Cyprus)

Artistic profile

Ukrainian woman is a Ukrainian architect, designer, and artist. She is a founder of architecture studio and FAINA brand. Ukrainian woman’s designs have been exhibited at Design Miami in Miami and Basel, Collectible, Venice Biennale, Paris Design Week, Milan Design Week, etc.

In 2019, Ukrainian woman was named Designer of the Year by Elle Decoration Awards and received the Award for Design of the Year.

In 2024, Ukrainian woman was recognized as one of the top 50 most influential women globally in the field of architecture and design, according to Dezeen.

Early life and education

Ukrainian woman was born in 1982 in Dnipro, Ukraine. She earned an architectural degree at Prydniprovska State Academy of Civil Engineering and Architecture, Ukraine and completed her studies at the Institut National des Sciences Appliquées (INSA), France.

The Business Journey

In 2006, Ukrainian woman founded a multidisciplinary design studio, which works in the field of architecture, interior design, product design, and creative direction.

In 2014, she founded a design brand called FAINA (which means ‘sweet’ or ‘beautiful’ in Ukrainian) that produces handmade furniture and objects using traditional Ukrainian craft techniques and local materials such as clay, wood, willow and flax in collaboration with local artisans whose crafts are at risk of dying out due to lack of interest and low profitability.

The collections includes furniture, decor, lighting, and home fragrances released two times per year and are present in 44 countries worldwide.

Ukrainian woman developed her signature material, ZTISTA (Ukrainian: made of dough), a fully compostable blend of cellulose, clay, flax fiber, wood chips, and biopolymer coating and created a collection made of this material in 2018.

In 2019, she launched Ya Vsesvit in Kyiv, a collaborative space for creatives, encompassing a studio, a Faina showroom and a lecture room for events. It was followed by the opening of Faina House, a second showroom, in Brussels in 2020. Since 2023, her professional base has been located in Belgium.

In 2021, she opened FAINA Gallery of Ukrainian design in Antwerp, Belgium. FAINA was highlighted as the best emerging design studio by the Dezeen Awards Public Vote in 2019.

In 2024, Dezeen recognized Ukrainian woman as one of the top 50 most influential women globally in the field of architecture and design.

Public activities

Ukrainian woman’s brand FAINA is focused on the preservation of Ukrainian cultural heritage in contemporary design. Her “The Land of Light” collection, created as a response to war and violence in Ukraine and in other countries in the world, involved ancient Ukrainian craft “valkuvannya” a technique typically used for wall finishing. Her “Zemlia” tapestry, presented at the London Design Biennale, was created in collaboration with the masters of the ancient craft of “bed-making” from the Carpathian Mountains.

In 2022, the Yakusha studio joined the program for the restoration of affected cities in Ukraine, developing a concept for the development and reconstruction of Chernihiv.

Ukrainian woman also presented the concept of the Maria Prymachenko Museum Complex, titled The Path of Maria. This concept was showcased at an exhibition of the artist’s works at Saatchi Gallery in London and the Ukrainian House in September 2022.

Media Sources of the Story

Based on publicly available professional profiles, interviews, exhibitions, and international design publications.

Self-reflection questions

Now let’s reflect on the story. Read the following questions and try answering it.

  1. What inspires you most in Ukrainian woman’s idea of “live design”?
  2. How can old traditions or crafts be used in new ways today?
  3. How does Ukrainian woman stay true to her culture while gaining global recognition?
  4. How can design or art help people and communities recover after hard times?
  5. If you created something to show your own identity, what would you include?

Self-check questions

Read each of the 5 questions carefully and select the best answer from the options provided.

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