e-Directory of Ukrainian Women Success Stories ARTISTIC CRAFTS & BEAUTY

Reviving Ukrainian Vyshyvanka in Exile, Lithuania

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Case study based on story from media resources

Developed by JITL (Lithuania)

Background

Ukrainian woman, a refugee from Dnipro, Ukraine, resettled in Vilnius, Lithuania after the Russian invasion. In Ukraine, she had run a successful children’s clothing brand. However, starting anew abroad brought challenges and she sought to reconnect with her cultural roots through craft.

The Business Journey

In Lithuania, Ukrainian woman decided to focus on making and selling traditional Ukrainian embroidered shirts – vyshyvankas. Her work quickly drew attention not only from the Ukrainian diaspora but also from Lithuanians and Europeans eager to wear symbols of solidarity. She began taking custom orders and shipping across Europe, proving that traditional crafts can thrive in exile.

Achievements and Impact

– Cultural Preservation: Keeps the tradition of vyshyvanka alive, promoting Ukrainian identity abroad.

– Entrepreneurship: Transformed her tailoring skills into a viable business in Lithuania.

– International Reach: Orders now come from customers across Europe.

– Social Impact: Strengthens cultural ties and gives Lithuanians a way to express support for Ukraine.

A few words from Ukrainian woman

She realized that people wanted to reconnect with their roots and show that they are Ukrainians. She adds that Lithuanians also buy vyshyvankas to express their solidarity and support for Ukraine.

In Lithuania, she also supports Ukrainian craftsmen who lost their jobs due to Russia’s war in their country. She recalls that when she began looking for vyshyvankas for her friends, she met many Ukrainian artisans who were left without work because, when the war started, people stopped thinking about clothing.

She says she now receives orders not only from Lithuania but also from other European countries, where people want to express their support for Ukraine. According to her, the vyshyvanka is a symbol of Ukraine and of unity with the state, helping her feel proud of her identity. Her current goal, she explains, is to introduce as many Europeans as possible to this tradition through wearing vyshyvankas.

Women from Ukraine who have started businesses in Lithuania are now gradually adapting to a new life. Although they do not know when they will be able to return home, they say their aim is to inspire other Ukrainian women not to be afraid and to start life anew. Ukrainian woman notes that when everything was destroyed, business owners were left with huge debts, yet they moved to another country and started from scratch, without contacts or savings.

She adds that they want to serve as an example for other Ukrainians and their children.  She emphasizes that they will not be broken, and that even in the most difficult situations, lives can be rebuilt — just as their homeland will be rebuilt one day.

Media Sources of the Story

Based on publicly available media reporting:

– Lithuanian National Broadcaster (LRT)

Self-reflection questions

Now let’s reflect on the story. Read the following questions and try answering it.

  1. How does Ukrainian woman’s experience demonstrate resilience and adaptability in the face of displacement and loss?
  2. In what ways can preserving traditional crafts like vyshyvanka contribute to both personal identity and national pride?
  3. How do Ukrainian woman’s actions help bridge cultural understanding between Ukrainians and Lithuanians?
  4. What lessons about entrepreneurship and cultural preservation can be drawn from Ukrainian woman’s journey?
  5. How might Ukrainian woman’s story inspire you (or others) to use creativity and tradition as a source of strength during challenging times?

Self-check questions

Read each of the 5 questions carefully and select the best answer from the options provided.

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