e-Directory of Ukrainian Women Success Stories ARTISTIC CRAFTS & BEAUTY

Stitching Ukrainian Identity Through Embroidery, Georgia

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Case study based on story from media resources

Developed by CSI (Cyprus)

Background

Ukrainian woman is a Ukrainian designer and embroiderer from Central Ukraine. For years she worked in the IT industry in Kyiv, balancing a stable career with her creative passion for traditional embroidery – a skill she learned from her grandmother at the age of eight.

In 2017, Ukrainian woman moved between Ukraine and Georgia, gradually transforming her lifelong hobby into a professional artistic practice. Her works draw inspiration from Ukrainian folk motifs — nightingales, sunflowers, dandelions, and intricate cross-stitch patterns – each carrying deep cultural symbolism.

When Russia launched its full-scale invasion of Ukraine in 2022, Ukrainian woman was living in Tbilisi. The war upended her life, leaving her worried for her family still in Ukraine. At first, she thought that creating art during such tragedy felt meaningless. But soon she realised that embroidery could be her voice – a way to preserve Ukrainian culture, channel emotion, and contribute to her country’s resilience.

The Business Journey

In 2022, Ukrainian woman redefined her embroidery work into a purposeful business that merges art, activism, and community support. Through her online platform and social media, she began selling hand-embroidered pieces such as jackets, brooches, and T-shirts – all featuring traditional Ukrainian motifs reimagined in modern forms.

Her signature designs include nightingale brooches – symbols of hope and renewal – and white-on-white reshetylivka embroidery, a traditional Poltava technique known for its delicacy and precision. Each piece is handmade and deeply symbolic, reflecting her belief that embroidery is not only decoration, but also an amulet of identity and protection.

Ukrainian woman donates half of her profits to volunteer organisations aiding Ukrainian refugees and civilians affected by the war. She collaborates with Ukrainian artisans and diaspora communities, using embroidery as both cultural preservation and a form of resistance against erasure.

Her embroidered T-shirts often feature poetic fragments by Ukrainian authors such as Lesya Ukrainka, combining literary heritage with textile art. One of her most notable creations bears the line “I have no one to protect me,” a poetic fragment transformed into a quiet statement of resilience through thread and fabric.

Achievements and Impact

– Ukrainian woman modernises traditional Ukrainian embroidery by integrating classic techniques like reshetylivka into contemporary fashion items – making folk art relevant to younger generations.

– Through her designs, she safeguards regional embroidery traditions, patterns, and symbolism that might otherwise disappear during wartime displacement.

– Half of her business income supports Ukrainian volunteer initiatives, evacuation efforts, and humanitarian relief. Her work demonstrates how creative entrepreneurship can become a tool for solidarity and survival.

– From Tbilisi, Ukrainian woman connects with the Ukrainian community abroad, organising embroidery workshops and online exhibitions that celebrate shared heritage and resilience.

– Her work has become emblematic of cultural resistance – stitching beauty and identity into every thread, proving that art can be a shield as much as an expression.

Media Sources of the Story

Based on publicly available interviews and reports.

Self-reflection questions

Now let’s reflect on the story. Read the following questions and try answering it.

  1. Which part of Ukrainian woman’s resilience or craft inspires you most – her use of family embroidery, her symbolic motifs, or turning emotion into art?
  2. What main challenges did she face moving from IT to embroidery during the war, and how did she overcome them?
  3. If you had to rebuild your creative identity after displacement, which of Ukrainian woman’s strategies would you follow – preserving tradition, using social media, or transforming emotion into design?
  4. Which of her outreach methods – storytelling online or donating proceeds – could work best in your context, and why?
  5. Which skills were most vital to her success: embroidery technique, digital presence, storytelling, or emotional resilience? Which do you want to strengthen?

Self-check questions

Read each of the 5 questions carefully and select the best answer from the options provided.

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